Award-winning Broadcom Expert Advantage Partner, the highest tier in Broadcom's ecosystem
Written by Martin Hulbert, Chief Technology Officer, Ignite Technology
Ignite Technology is an award-winning Broadcom Expert Advantage Partner, the highest certification tier across Broadcom’s automation and portfolio management ecosystem, held continuously since the programme’s launch in 2021 and reserved for partners with demonstrated delivery depth, a proven compliance track record, and direct access to Broadcom’s technical leadership.
This is a sustained, audited status Ignite has held for over five years, spanning both Broadcom’s workload automation products and Clarity PPM and Ignite Technology has been recognised externally too, including a 2024 Arrow partner-of-the-year award.
What Expert Advantage Status Means
Broadcom’s Expert Advantage partner status is reserved for specialised, certified, localised services partners with demonstrated expertise in digital transformation, cyber security, technology deployment, and change management. Very few partners hold it in any given region.
It’s awarded on delivery depth and compliance track record, the tier exists to signal that a partner can be trusted to run automation and portfolio environments where getting it wrong has regulatory and operational consequences, not just to move licences.
Ignite Technology can be found on Broadcom’s Expert Advantage Partner Finder Tool, a tool that includes details of Ignite’s skills and certifications, supported Broadcom solutions, languages and regions, and project reviews and customer satisfaction ratings. To find out more about the program, click here.
How Ignite Earned It
Ignite’s Expert Advantage status spans two of Broadcom’s software groups, reflecting over twenty years as a Tier 1 Broadcom partner across both, delivering visibility, implementation, and long-term support:
- Automation and Orchestration: Enterprise job scheduling and cross-platform automation
Automic Workload Automation, Dollar Universe, AAI, AutoSys, and AppWorx
. - Portfolio and Strategic Management: Consultation, implementation, and support
Clarity PPM and Rally
Expert Advantage status carries practical benefits with earlier access to new features ahead of general release and direct access to Broadcom’s technical leadership which lets Ignite resolve escalations and plan roadmap alignment on both product groups without going through a generic support queue.
Recognised By Broadcom, Arrow, and MBCOM
Expert Advantage is recognised by Broadcom directly, and Ignite’s delivery on the back of it has picked up independent recognition too.
“Partners and customers need tools to differentiate, transform businesses, and move faster into the future.”
— Cameron Sedgwick, Head of Global Services and Education, Broadcom
In 2024, Ignite won the Arrow Accelerate Broadcom Infrastructure Management Software Partner of the Year Award, recognising delivery across Broadcom’s automation portfolio in partnership with Arrow, Ignite’s distribution partner across Europe.
“It’s fantastic to see recognition for the hard work and excellence that Ignite Technology put into every project to deliver cutting-edge technology that benefits our clients.”
— Roger Tunnard, CEO, Ignite Technology
Ignite’s distribution partnership with MBCOM across the Middle East and Africa region, extending the same Expert Advantage delivery model beyond Europe.
“Partners play a crucial role in the success of Ignite Technology and have done since we started the business in 2002. We work with partners for one purpose: to deliver the best possible service to our clients regionally and globally. And it works.”
— Roger Tunnard, CEO, Ignite Technology
What This Means For You
For an organisation choosing who runs a Broadcom automation or portfolio estate, the practical difference shows up in three places: faster, better-informed escalations because Ignite has a direct line to Broadcom’s technical teams rather than a standard support ticket queue; roadmap visibility, since Expert Advantage partners see product direction earlier than the standard partner tiers; and governance credibility for regulated and compliance-sensitive sectors, where the partner running your estate is itself part of the audit picture.
It also matters directly for our Agentic Agentic AI and Change Consultancy service extends this same governed estate to cover AI agents, rather than standing up a separate, ungoverned AI platform alongside it, the Expert Advantage relationship is part of why that extension is credible rather than aspirational.
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Frequently Asked Questions
Broadcom’s highest partner certification tier, awarded to specialised, certified, localised services partners for demonstrated delivery depth, a proven compliance track record, and direct access to Broadcom’s technical leadership — not for purchase or resale volume.
It sits above Broadcom’s standard Advantage tier, and is held by very few partners in any given region. It signals delivery capability and governance track record specifically, rather than commercial scale.
Across automation: Automic Workload Automation, Dollar Universe Workload Automation, AutoSys Workload Automation, and AppWorx Workload Automation. Across portfolio management: Clarity PPM, Broadcom’s strategic portfolio and collaborative work management solution.
Yes — Ignite’s status spans both of Broadcom’s software groups. On Clarity specifically, that means earlier access to new features ahead of general release and recognition as one of customers’ primary routes to support, backed by over twenty years of Clarity delivery experience.
Yes — in 2024, Ignite won the Arrow Accelerate Broadcom Infrastructure Management Software Partner of the Year Award, recognising delivery across Broadcom’s automation portfolio alongside distribution partner Arrow.
Yes in practice — Ignite’s Agentic AI Integration and Orchestration service builds on the same governed Broadcom automation estate, extending existing governance controls to the AI layer rather than standing up a separate, ungoverned platform.
No. Ignite’s Broadcom relationship today is direct — Expert Advantage Partner status held independently. Earlier partner-group affiliations are no longer current.
